Atlas Strategy Advisory
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About Atlas Strategy Advisory

Our Mission

Atlas Strategy Advisory exists to provide strategic consulting services to Australian start-ups and scale-up businesses typically in the $0-25M revenue range.


 We believe that small-to-medium sized businesses are the bedrock of the Australian economy. However, these businesses are confronted with increased complexity and as such, need strategic support in business and organisational structuring, government and political understanding all underpinned by the highest levels of financial analysis. 


Atlas Strategy Advisory exists to meet this need.  

Our Values

Foundation of Trust

Foundation of Trust

Foundation of Trust

We build enduring relationships grounded in integrity, reliability, and discretion. Our clients trust us to be stewards of their strategy — and we honour that trust in every engagement.

Frank & Fearless

Foundation of Trust

Foundation of Trust

We believe in telling it like it is. Clients come to us for honest advice, not echo chambers. We deliver clear-eyed insights and bold guidance — even when it’s uncomfortable — to drive real impact. 

Focussed Services

Foundation of Trust

Focussed Services

We don’t try to be everything to everyone. Our consulting is intentional, targeted, and tailored — focused on the capabilities that matter most for scaling businesses in complex environments. 

Our Team

Managing Director – Aaron Tai

Aaron is the founder of Atlas Strategy Advisory.


With over a decade of experience across a range of industries, both private and public, Aaron is passionate about helping businesses navigate the increasingly complex business environment that confronts business owners and leaders.


Aaron has a unique and diverse range of experience making him a strong strategic adviser. From professional services consulting to government grant mentoring and deep political experience, Aaron has the breadth of skills and understanding to help you navigate the complex business, government and political environments. 

Favourite Business & Leadership Books:

Favourite Business & Leadership Books:

Favourite Business & Leadership Books:

  • Playing to Win – AG Lafley
  • The 5 Types of Wealth – Sahil Bloom 
  • The Five Dysfunctions of a Team – Patrick Lencioni 
  • Start with Why – Simon Sinek 
  • When Giants Fall – Jim Collins 

Favourite TV Shows

Favourite Business & Leadership Books:

Favourite Business & Leadership Books:

  • Succession
  • Breaking Bad

Favourite Sports Teams

Favourite Business & Leadership Books:

Favourite Sports Teams

  • LA Lakers
  • Australian Cricket Team
  • Port Adelaide FC  

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Atlas Strategy Advisory

0433 602 630

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